Have you been running e-commerce business for a rather long time or have just started one? Tired of looking for efficient ways of promoting your online business? Then this information will be interesting for you!
Juxtaposing all elements of developing e-commerce it was identified several directions to work in. Thus, it can be mentioned three main areas of business to enhance.
From usability point of view
At first by getting on the website user tries to find out how to interact with the source. In this situation easy and useful navigation takes the rap. Consumers appreciate, when all functionality is instantly clear. They don’t want to fritter their time on getting oriented and looking for a desirable item. So, not only general navigation should be simple, but also the products description must be detailed and precise in order the consumer could make a choice quickly and has no time to hesitate.
In addition, to facilitate customers’ attempts to reach, what they wish, merchants should pay attention to searching options and get them as responsive as possible. Thus, a great deal belongs to well set up filters. Clients will definitely get the target, if filter provides the clearest possible values.
Let’s keep on going
The innovative technology wave has an impact on e-commerce as well. To stand its ground a company should keep an eye at all advances and react immediately. One of such technological options is web’s responsive design. Having diverse devices with different screen sizes users expect the web to be adaptive and to let them latitude to surf the net freely.
Once a customer get confused with further actions he might need a helping hand. So, there should be an opportunity to ask, this function can be given to online chat. It is obtaining more and more importance, as if customer has a lot of unanswered questions, he is likely to leave the website.
One of the irritative issues for users is a plenty of forms to fill and endless pop-ups or advertisements while purchasing an item. Consumer should be aware of the time, that shopping will take and of the whole process sequence. There must be no superfluous information in checkout while committing payments. Merchant should provide a customer with the most convenient payment solution in order to ensure his inexorable return.
One of the terse ways to reach this goal is to apply for a merchant account within a payment processing company. “What for?” – You may ask. Well, a processing company acts as a liaison between e-commerce website and acquiring bank. Processor enables consumers to pay safely online by encrypting payment information and, thus, protecting all transactions passed through the web. Brief and clear checkout is an attendant issue of credit cards processing services.
Besides the excessive information users don’t usually hail any sign ups. It would be better to make an optional sign up, as this procedure takes additional time and in general bores customers.
From a visual point of view, a few words must be said about photos, as this is the first thing that gets under estimation within a user’s gaze. In real world customers used to hold a product in hands or try it out. Photo should convey all features of the goods and ensure consumers that they can stop their search, as this is what they need.
Taking SEO aspects into account
When it comes to e-commerce, SEO issues are often skipped. However improving SEO is a certain way to extinguish competitors. It’s definitely worth to carve out some time.
It’s well-known, that mobile optimization is a core feature of successful e-commerce running. This option enables to look through the e-commerce website any time and anywhere.
Savvy merchants try to exploit the growing number of mobile users by launching customized applications and widgets. This way they are aimed to attract more visitors and to make them regulars.
It’s important to catch customers intentions correctly and to give them what they need. In this case an in-depth content can help, as frequently consumers are in search of useful and exhaustive information. Such content supplies web with conversion phrases, which help to take higher positions in search, and with more value for users, as a consequence, all this leads to competitiveness strengthening.
Inherent gregarious propensity instigates people to share all information they liked with their friends and acquaintances. This leads to a necessity of social sharing ability. Therefore, social media marketing gets more and more importance, as it has a significant impact on a positive ROI. Moreover, this tendency will not only become entrenched, but also will increase it’s influence.
Eventually, video content has become a key approach to users. In search engines results video is more prone to get virality status. It is a must-have, as without video content the e-commerce company loses its positions among other rivals.
Besides all above-mentioned, one more advanced option is gaining popularity. It is voice search service. Prominent companies have already implement it in their performance. Furthermore, most of them start to develop additional possibilities within using the voice search in order to profit from this function. They offer the most frequent phrases or a more comprehensive response to a voice request.
It is worth to mention the successful covering of local areas before extending the business. As usual, merchants are focused more on international auditory, however, local consumers create the basis of business audience and that’s a factor to enhance the general strategy.
The main aim is to get the company visible by means of SEO, id est a considerable emphasize should be put on marketing strategy in this direction.
Now it’s time to concentrate a little on web-design
To diverge from other competitors and to get out in front, it’s necessary to have a zest. Web-design may occur such distinctive feature.
As You may have noticed, modern trends in e-commerce web-design tend to a floating design with large image backgrounds. Pictures are the most memorable elements of website, so, they should be as impressive as possible.
Floating design provides web with a space and lightness effects, thus bringing to the fore the product illustration and underlining its exposing.
Intuitive interaction of users with web will be ruled in merchant’s favor. Easiness of orientation on website leaves a positive impression about resource and incites customers to come back later.
To get consumers embraced emotionally the offered product, merchants often use a trick of story telling. This way to engage users works well, as people appreciate useful and exciting content, especially, if they find the story so close and pressing to their own life.
Once mentioned before, people inclination to perceive better interactive information could be adopted and in design strategy. An approach using infographics does its thing. It attracts visitors by its clarity and brevity. People enjoy getting interesting information by looking at pictures rather than texts and spending a little time on it.
Anyway, the best advice for e-commerce entrepreneurs is to follow the latest tendencies and to run their web platform up-to-date. Just show to customers the resource originality and its advantages among competitors by realization a few improvements in usability, SEO and web-design.
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